Obituaries are the biggest traffic driver for funeral home and cremation websites. And yet, many business owners still do not realize the incredible value of this content—nor do they understand how to truly harness the power of online obituaries to maximize profitability for their firm. This article debuts proprietary research from Outcompete Marketing, which has been exclusively serving funeral homes, crematories and cemeteries nationwide for 20 years.
To supplement this surprising new data, read on to discover the benefits of posting online obituaries, common barriers to implementing the process and six proven strategies to help you gain higher online volume, increase family satisfaction and drive more revenue.
