
About Leap Tie
Passionate experts with
a fresh perspective.
Leap Tie co-founders Sean and Michele Fagan have more than 40 years of combined business, marketing, and sales experience – and they’ve spent the past two decades focused exclusively on the death care profession.
Our Mission
We believe in our clients, their values and the services they provide to families and their communities. Our unprecedented perspective as a client advocate allows Leap Tie to provide informed, objective marketing management that combines cutting-edge technologies, current business processes and proven marketing methods in a new and innovative approach. This unique strategy elevates our clients’ relationships with families to preserve, protect and grow market share.
Our Team
We’re an adaptive crew of intelligent, creative and hard-working
people who are passionate about our clients’ success.

Sean Fagan, Co-Founder
Sean has built three successful businesses and has more than 30 years’ experience in sales and marketing with an entrepreneurial mentality. At Leap Tie, he is responsible for sales, sales training for client-staff, analytics and reporting on KPIs to clients.
Sean’s analytical approach to marketing and data-driven focus on measurable results help clients reach their fullest potential.
His hobbies include hiking, gardening, cooking and his passion for buying and selling rare books. Happily married to Michele, and proud father of Stephanie and Max, Sean loves spending time with his family and being involved in what interests his children.

Michele Fagan, Co-Founder and President
Greg Barwald
Lead Designer

About Greg
Greg started designing 25 years ago after graduating from a private art school. He has been an integral part of Leap Tie since 2011, offering a unique perspective through a creative lens. As lead designer, Greg is responsible for providing a consistent look and feel to all marketing materials, staying current on trends and actively participating in the Leap Tie “Think Tank.”
Greg’s ability to marry the creative with the practical helps clients see their business in a whole new light. His work instills pride in who they are and what their brand represents to the families they serve.
Greg and wife Christine have a son, Carl. When Greg’s not at his computer, you can find him in the garden taking care of his Japanese Maples or on family road trips.
Kiefer Davis
Account Executive

About Kiefer
Before, during and after his college years, Kiefer provided public relation and marketing services for various entities in the agricultural, sports and National/State Park industries. Inspired to make a difference in America’s death-denying culture, Kiefer pursued a career in the death care profession in 2016 with a premier hospice agency in North Central Florida. As an account executive at Leap Tie, Kiefer is responsible for project management, coordination, innovation and delivering tailored solutions for a variety of clients.
Kiefer’s passionate, dedication and ability to flesh out a client’s vision have all attributed to his success in marketing/public relations and growing death care businesses.
Originally from the Fresh Water Spring Country of North Central Florida, Kiefer now resides outside of Atlanta, GA with wife, Danielle and their animal companions. Along with being an avid supporter of English Soccer Team, Liverpool F.C., his passions include hiking, cooking, free diving and experiencing new cultures and cuisines. Kiefer is also a revered Dungeon & Game Master in the Table Top gaming community.
John Johnston
Graphic Designer

About John
A seasoned visual artist, John has more than 20 years of experience spanning both the client and agency sides of the business. He has worked for print shops, a publication house and a direct marketing agency. For the past five years, he has focused exclusively on the death care profession.
John’s experience in fast-paced environments and vast knowledge of B2B and B2C marketing helps him deliver creative options to help clients grow their business.
John lives in Rochester, NY with his wife of 18 years and their two children: a 13-year-old daughter and a 16-year-old son. When he’s not involved with the kids’ many sporting events, John enjoys cooking good food for the family, staying active and working with electronics.
Chad Maurer
Producer

About Chad
Chad has been in marketing and video production since graduating college in 1994. Working at six different TV stations and for hundreds of clients across a variety of professions, he’s developed a unique style of video storytelling. He began working with Leap Tie in 2012, and is constantly championing new and creative ways to showcase our clients.
As a video producer, Chad believes in the power of moving images. A client’s story is shared by not only what is seen or heard, but by the feeling you get from watching a video. No other medium has that power, and it’s a responsibility he doesn’t take lightly.
Chad and his wife, Jennifer, are the parents of four. When they aren’t carting kids around to tennis and softball, they are enjoying the mountains or just taking a break on the couch.
Diana Nichols
Webmistress

About Diana
Diana has been building sites since 1995, when the web was just a toddler. The challenge of staying up to date with this evolving technology keeps her on her toes. In 2016, Diana brought her talents and expertise to the Leap Tie team and now works on maintaining and upgrading client websites.
She facilitates a WordPress Developer Meetup each month, is an organizer of WordCamp Atlanta, and is very active within the Atlanta WordPress community.
Diana has also been a life coach, a business and creativity coach, taught marketing to Realtors, owned an advertising agency, and produced national trade shows and conferences.
She lives in Smyrna, Georgia, with her SO Mitch, where she regularly spoils her grandchildren and dabbles at being an artist.
Rob Marriage
IT Administrator

About Rob
Rob graduated from college with a degree in Journalism, soon abandoning that wildly lucrative field in favor of Information Technology (IT). Throughout his IT career, his roles have included technical writer, website developer, project manager, product manager and development manager. At Leap Tie, Rob handles data conversions between legacy systems and their replacements, and he also leads the Hello Shopper! development team.
Rob believes the true promise of technology is its seamless integration with our lives. To that end, he strives to make systems incredibly user friendly and help clients understand the value they provide.
Rob is originally from England—people say they can tell when he speaks to his “mum” on the phone. He lives in Rochester, NY with his wife, five kids and two dogs in a woefully undersized house.
Chase Johnson
Production Assistant

About Chase
Chase is an Oregon State University graduate with a B.A. in Business Administration and Management. As an honor roll graduate he was quickly hired to Nike after completing his internship with Leap Tie. Recently we were honored to have him choose to return to the profession and serve as our Production Assistant.
Chase’s greatest strength is his adaptability. When faced with new situations or different environments, he learns and adjusts instantaneously. Clients love working with Chase because he’s passionate about what he does, listening intently to their needs and absorbing their brand very quickly.
Chase hails from Scappoose, Oregon. An avid outdoorsman, he enjoys fishing with friends and family.
Myra Sharp
Promotional Products Specialist

About Myra
Myra began her career working in the sales and marketing industry over 30 years ago, working directly with business clients to produce potent marketing campaigns with creative branded merchandise. In 2015, Myra joined the Leap Tie family as our Promotional Products Specialist.
Myra offers a unique blend of experience from the branding, advertising, graphics, public relations, and event planning industries. Her focus on B2C marketing solutions helps companies build and promote their brand with merchandise that is beneficial in their clients’ everyday lives.
Myra lives in Buford, GA with her husband, son, daughter, and adorable rescue dog. She has a passion for horses, especially show jumping and racing—don’t disturb her during the Kentucky Derby!
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