Your Websites #1 Traffic Generator

Obituaries are the biggest traffic driver for funeral home and cremation websites. And yet, many business owners still do not realize the incredible value of this content—nor do they understand how to truly harness the power of online obituaries to maximize profitability for their firm. This article debuts proprietary research

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Shades of Influence: 3 Reasons Your Funeral Home Should Add an Accent Color

Generally speaking, the death care profession hasn’t changed drastically over the past 50 years. Though vibrant life celebrations are becoming a popular alternative to somber, traditional services, the common perception of funeral homes remain unchanged. But while consumer attitudes about death and their preference toward these services change, funeral home

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Create High-Value Customers through Emotional Connections

3 Keys to Cause Marketing for Death Care Providers Now more than ever, consumers go out of their way to align with brands that represent their values and personal beliefs. Nielsen Global reports that up to 55% of consumers will pay more for products or services from brands committed to

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Lisa Baue and Leap Tie

Leap Tie is honored to work with some of the leading firms in the death care profession. One of the most respected and well-known leaders is Lisa Baue. Lisa inherited her business after the sudden death of her father at an early age. She rose to the challenge and has

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