How Google Affects a Funeral Home Business

A black coffin with a portrait beside it

 

Whether you provide funeral services to residents in the immediate area or across the state, if it is not visible online, it does not exist. The first thing you need to realize is that your funeral home is first and foremost, a place of business. If people don’t know it exists, it will be the final nail in the coffin for it, so to speak.

This is where a digital marketing agency that harnesses Google’s potential can prove invaluable. Like any enterprise, the key to a successful funeral home is continuous innovation.

Today, this translates to its visibility, both online and offline. This is based on fact. According to a study, 82% of smartphone users consult their phones before making purchases of any kind.

The fact is that if Google does not rank your funeral home on the first page, people won’t know it exists. The key to a strong digital presence on the search engine is via tools and services that a digital marketing agency can provide.

Some of the services that will help you grow your funeral home include:

Business Listing Management

You might have already listed your funeral home on online directories, complete with its phone number and address. Since today’s shoppers tend to do a deep dive in each service before committing, this is not enough.

Since most busines is conducted via digital media, you must ensure that people are looking for your funeral services. This is where online listings can help. A reliable digital marketing service will ensure your business information is readily available to clients when they need your services.

Website Management

A static website that is not updated with new content regularly will never appear on the first page of search engine results. The content you share on a regular basis, determines the amount of action your users will choose to take action on with each page.

Whether you want to increase flower sales or pre-need leads, a reliable digital marketing agency can design and develop a website that can help you get business regularly. A website that has an attractive layout, is optimized and updated with new content regularly can add more credibility to your business.

Pay Per Click Advertising

Pay per click (PPC) advertising allows you to target the more engaged and potential clients at the right time and place. Unlike organic search results, which may or may not appear on the first page of Google search results, PPC ads show up almost immediately as and when a searcher needs them. This form of advertising online has proven time and time again to enhance business growth. We recommend, rather than trying to create and launch a website yourself or use a less expensive option from a vendor in your profession in that looks like everyone else’s is not in your best interest for future business growth.  The reality is that hiring a reputable digital marketing agency to handle PPC advertising is a better idea. This will enable you to focus on your core business and attract more clients at the same time once your PPC ads are functioning properly

What to do next?

We recommend getting to know a firm before hiring them. At Leap Tie, we have been more than a one-off solution for our clients. We help you design a well rounded marketing strategy that helps you compete in your market place and grow your business reputation and market share.

We make marketing your funeral home easy, fun, and affordable!

Ready to Take the Leap? Contact us today.