Shades of Influence: 3 Reasons Your Funeral Home Should Add an Accent Color

Generally speaking, the death care profession hasn’t changed drastically over the past 50 years. Though vibrant life celebrations are becoming a popular alternative to somber, traditional services, the common perception of funeral homes remain unchanged. But while consumer attitudes about death and their preference toward these services change, funeral home brands look more or less … Read moreShades of Influence: 3 Reasons Your Funeral Home Should Add an Accent Color

Create High-Value Customers through Emotional Connections

3 Keys to Cause Marketing for Death Care Providers Now more than ever, consumers go out of their way to align with brands that represent their values and personal beliefs. Nielsen Global reports that up to 55% of consumers will pay more for products or services from brands committed to social value. Social marketing, or … Read moreCreate High-Value Customers through Emotional Connections