Case Study #PB1
Changing perceptions by advocating for an important cause


Pipkin-Braswell Funerals, Cremations, and Receptions


Improve community perceptions and grow market share for a funeral home and crematory serving African-American families in Denver, Colorado.


Leap Tie recommended Pipkin-Braswell align themselves with a cause that was close to their community’s heart: suicide prevention. Since 1993, the suicide rate of African-American children between the ages of 5 and 11 has doubled. Additionally, suicide had risen to the third leading cause of death for African-American males ages 10 to 24, according to the Centers for Disease Control and Prevention.

We helped the Pipkin-Braswell team organize a town hall event to educate Denver families about these alarming statistics and spark ideas for change. To maximize impact, we targeted local influencers, including church leaders and school officials. The event was also promoted through traditional advertising and on Pipkin Braswell’s Facebook page.


Pipkin-Braswell’s standing in the community was elevated by this gathering. Maximum attendance with every single seat filled. Attendees felt empowered to make a difference and were grateful for the platform. A Superintendent of a Denver Church remarked: “We are so lucky to have Pipkin-Braswell in our community. They care for us when we depart—but they care even more for us to ensure we stay.” After the discussion, 100% of surveyed attendees said they were “very likely” to attend another Pipkin-Braswell event.