55% lower click costs and increased leads

Goal

Restructure campaigns to demonstrate lower costs and increase leads.

Solution

Outcompete audited the PPC campaigns running and provided analysis that clearly demonstrated the current campaigns were wasting spend and not measuring outcomes of paid site visits. Outcompete built new campaigns around clear goals and KPIs which included counting form leads and phone calls from paid search campaigns.

Result

By changing the goal of the campaign from being #1 at any cost to optimizing the campaign for lead generation and providing much more detailed reporting, Outcompete managed to lower click costs by as much as 55% on average, increased paid traffic, and began providing detailed outcomes of paid visits the clients had never seen before. These included: * Leads from forms * Mobile click to call leads * Manually dialed leads * Phone calls from the website