Case Study #HM2
55% lower click costs and increased leads


Horan & McConaty


Restructure campaigns to demonstrate lower costs and increase leads.


Leap Tie audited the PPC campaigns running and provided analysis that clearly demonstrated the current campaigns were wasting spend and not measuring outcomes of paid site visits. Leap Tie built new campaigns around clear goals and KPIs which included counting form leads and phone calls from paid search campaigns.


By changing the goal of the campaign from being #1 at any cost to optimizing the campaign for lead generation and providing much more detailed reporting, Leap Tie managed to lower click costs by as much as 55% on average, increased paid traffic, and began providing detailed outcomes of paid visits the clients had never seen before. These included: * Leads from forms * Mobile click to call leads * Manually dialed leads * Phone calls from the website