Case Study #FB1
Reinventing a brand and increasing web traffic by 300%


Flanner Buchanan


Increase brand awareness and grow market share for a 150-year-old funeral home, crematory, and cemetery provider with multiple locations throughout Indianapolis, IN.


After listening to the client’s goals, Leap Tie determined a re-brand was key to helping their established business resonate with today’s families. To convey the wide range of services Flanner Buchanan provides, we reinvented their funeral and cemetery positioning. Our team developed a new name and tagline, created a contemporary logo and designed a wealth of supporting collateral, including pre-planning kits and resources for veterans.

To coincide with the new brand, our digital experts completely revamped the website. The new site was designed to be mobile-responsive and easy to navigate. We developed property-specific pages with photography and video content highlighting the unique value each Flanner Buchanan location provides.


Since the re-brand and launch of the new website, Flanner Buchanan has seen a 300% increase in online traffic. They have more leads than ever before—and more tools to educate families and are positioned to be the best option to properly memorialize their loved ones.
Leap Tie moves brands forward and forward is the only option to stay relevant.
~ Tony Lloyd, President/Chief Operating Officer