Case Studies

Innovative strategies
with measurable impact.

Discover how our fresh, forward-thinking approach has
made profitable differences for funeral homes and crematory
services across the country.

Case Study #FB1

Reinventing a brand and increasing web traffic by 300%

CLIENT

Flanner Buchanan

GOAL

Increase brand awareness and grow market share for a 150-year-old funeral home, crematory, and cemetery provider with multiple locations throughout Indianapolis, IN.

SOLUTION

After listening to the client’s goals, Leap Tie determined a re-brand was key to helping their established business resonate with today’s families. To convey the wide range of services Flanner Buchanan provides, we reinvented their funeral and cemetery positioning. Our team developed a new name and tagline, created a contemporary logo and designed a wealth of supporting collateral, including pre-planning kits and resources for veterans.

To coincide with the new brand, our digital experts completely revamped the website. The new site was designed to be mobile-responsive and easy to navigate. We developed property-specific pages with photography and video content highlighting the unique value each Flanner Buchanan location provides.

RESULTS

Since the re-brand and launch of the new website, Flanner Buchanan has seen a 300% increase in online traffic. They have more leads than ever before—and more tools to educate families and are positioned to be the best option to properly memorialize their loved ones.

Leap Tie moves brands forward and forward is the only option to stay relevant.

~ Tony Lloyd, President/Chief Operating Officer

Case Study #HM2

55% lower click costs and increased leads

CLIENT

Horan & McConaty

GOAL

Restructure campaigns to demonstrate lower costs and increase leads.

SOLUTION

Leap Tie audited the PPC campaigns running and provided analysis that clearly demonstrated the current campaigns were wasting spend and not measuring outcomes of paid site visits. Leap Tie built new campaigns around clear goals and KPIs which included counting form leads and phone calls from paid search campaigns.

RESULTS

By changing the goal of the campaign from being #1 at any cost to optimizing the campaign for lead generation and providing much more detailed reporting, Leap Tie managed to lower click costs by as much as 55% on average, increased paid traffic, and began providing detailed outcomes of paid visits the clients had never seen before. These include:

* Leads from forms
* Mobile click to call leads
* Manually dialed leads
* Phone calls from the website

Case Study #BA1

Innovative offer to families produces results

CLIENT

Saint Charles Memorial Gardens and Baue Funeral Homes, Crematories and Cemetery

GOAL

Increase pre-need leads and sales.

SOLUTION

Leap Tie invented a Life Organizer Kit, designed to deepen the conversation about life events and organizing important documents. Moving to a younger age demographic expanded into new segments of the market. Flexibility was designed into the packaging for cemetery, veterans and advance planning.

RESULTS

Six figure sales, sustained over multiple years.

Working with Michele and the Leap Tie team has brought so much out of the box thinking to our profession. Serving families with excellence has always been our goal and Leap Tie has taken our marketing to a new level. Differentiating our company has been the main objective and LeapTie has helped us create new niche marketing areas along with innovative ways to care for our families. A huge thank you for helping us serve with respect and reach more families with our message.

~ Pam Gehrs, Vice President, Baue

Case Study #HM1

50% increase in pre-planning leads for Horan & McConaty

CLIENT

Horan & McConaty

GOAL

Increase leads for advance planning advisors and increase market share.

SOLUTION

After conducting Market 360, key market advantages were identified, the market area was redefined, and specific strategies were launched.

RESULTS

A 50% increase in pre-planning leads and a significant increase in current market share

Leap Tie is our trusted partner who collaborates with us to establish clear goals and then structures approaches to achieve measurable results. They have given my team and me valuable input which allows us to make informed decisions about marketing and business strategies. I also appreciate the many ways Leap Tie has helped us establish reporting systems to make better decisions and measure results. If an owner wants to grow and protect their market share, I recommend Leap Tie as your agency of choice.

~ John Horan, CFSP, President/CEO

Case Study #CG1

Redesigned package increases lead conversions by 60%

CLIENT

Cremation Society of Georgia

GOAL

Increase rate of lead conversion.

SOLUTION

Monitored sales process, provided recommendations, and redesigned package presentation.

RESULTS

Increased lead conversion by 60% and increased target package sales by 84%.

Our challenge was to help families understand the value of our final goodbye package. Leap Tie’s analysis of our package presentation and sales process led to changes which resulted in sales increases beyond our expectations.

~ Jeffrey Wages, Owner

Case Study #PB1

Changing perceptions by advocating for an important cause

CLIENT

Pipkin-Braswell Funerals, Cremations, and Receptions

GOAL

Improve community perceptions and grow market share for a funeral home and crematory serving African-American families in Denver, Colorado.

SOLUTION

Leap Tie recommended Pipkin-Braswell align themselves with a cause that was close to their community’s heart: suicide prevention. Since 1993, the suicide rate of African-American children between the ages of 5 and 11 has doubled. Additionally, suicide had risen to the third leading cause of death for African-American males ages 10 to 24, according to the Centers for Disease Control and Prevention.

We helped the Pipkin-Braswell team organize a town hall event to educate Denver families about these alarming statistics and spark ideas for change. To maximize impact, we targeted local influencers, including church leaders and school officials. The event was also promoted through traditional advertising and on Pipkin Braswell’s Facebook page.

RESULTS

Pipkin-Braswell’s standing in the community was elevated by this gathering. Maximum attendance with every single seat filled. Attendees felt empowered to make a difference and were grateful for the platform. A Superintendent of a Denver Church remarked: “We are so lucky to have Pipkin-Braswell in our community. They care for us when we depart—but they care even more for us to ensure we stay.” After the discussion, 100% of surveyed attendees said they were “very likely” to attend another Pipkin-Braswell event.

Case Study #FL1

Integrated campaign drives record growth for Family Legacy

CLIENT

Family Legacy

GOAL

Grow business in competitive market.

SOLUTION

Create unique integrated campaign including; print ads, direct mail, seminars and website.

RESULTS

Campaigns achieved record results and responses.

We are excited to see the benefits of our investment in Leap Tie. We pride ourselves in being on the cutting edge in our industry and their Market 360 was a great eye-opener for us. It gave us a candid glimpse at ourselves and our competition. They helped us create a uniform look and feel in our materials, revamp our websites and hit the market with direct mail and advertising. Their tracking helps us to see what is working and what is not. It allows us to make changes on the fly to get better results. Their recorded phone system allows us to review callers and tackle training issues with our team as needed. We made a great decision in partnering with Leap Tie.

~ Cindy Foree, Vice President of Operations, Family Legacy

Case Study #WP1

Innovative approach to mausoleum sales

CLIENT

Washington Park Cemetery Association

GOAL

Sell mausoleum spaces.

SOLUTION

Create sales presentation tool which outlines the cost comparisons for families considering ground burial vs mausoleum entombment.

RESULTS

Increased mausoleum conversion rate by 5%.

It's a phenomenal tool for educating people on the advantages of mausoleums. Leap Tie did a great job working with us on this strategy to build a piece that makes a difference.

~ Mark McCrocklin, Vice-President, Sales & Operations

Case Study #CC1

New website nets double-digit lead growth

CLIENT

Cremation Society of Colorado

GOAL

Generate more online leads.

SOLUTION

Created a new website featuring easy-to-navigate information, a clear message, and interactive response forms.

RESULTS

Double-digit growth in online leads over last year.

Case Study #GH1

New tools for serving families better

CLIENT

Green Hills Mortuary

GOAL

Get brand consistent and get materials created from wish list of concepts.

SOLUTION

Leap Tie worked with the owner to identify key priorities of items they have wanted for some time. Each item was researched, developed, and produced through a virtual approval process.

RESULTS

I know without a doubt that the materials Leap Tie created for me will help increase pre-need. However, I’m also pleased to know they will help improve our customer service levels. Thank you to the Leap Tie team for being very responsive and keeping us on track.

~ Robert McNerney, Operations Officer, Green Hills Mortuary