Case Studies

SOLUTION

Katie and her family were not pleased with the performance of their website and had been given limited options after the provider changed ownership. In addition, the presentation of their services was not reflecting the quality they provide to the families they serve.

Leap Tie set a strategy to to do both and provided direction on items they didn't have, which makes a difference during the decision process by families.

The result was a seamless presentation of the value families receive and a clear distinction in their market from competitors.

SOLUTION

After listening to the client’s goals, Leap Tie determined a re-brand was key to helping their established business resonate with today’s families. To convey the wide range of services Flanner Buchanan provides, we reinvented their funeral and cemetery positioning. Our team developed a new name and tagline, created a contemporary logo and designed a wealth of supporting collateral, including pre-planning kits and resources for veterans.

To coincide with the new brand, our digital experts completely revamped the website. The new site was designed to be mobile-responsive and easy to navigate. We developed property-specific pages with photography and video content highlighting the unique value each Flanner Buchanan location provides.

SOLUTION

Leap Tie audited the PPC campaigns running and provided analysis that clearly demonstrated the current campaigns were wasting spend and not measuring outcomes of paid site visits. Leap Tie built new campaigns around clear goals and KPIs which included counting form leads and phone calls from paid search campaigns.

SOLUTION

Leap Tie invented a Life Organizer Kit, designed to deepen the conversation about life events and organizing important documents. Moving to a younger age demographic expanded into new segments of the market. Flexibility was designed into the packaging for cemetery, veterans and advance planning.

SOLUTION

After reviewing survey results and consulting with Wages & Sons staff members, Leap Tie proposed a full re-brand coupled with a modern marketing plan for a long-standing community event. For many years, families would gather at each funeral home location to celebrate and remember their loved one at an occasion simply called “A Holiday Event.” Right away, our team developed a new, branded name to highlight the uniqueness and significance of the event: Wages & Sons Candlelight Remembrance Ceremony.
With the goal to drive attendance for the updated event, we created a crisp and contemporary new invitation that linked to a pre-registration landing page along with Facebook posts and cover images, event programs, and updated ad space artwork in a local publication. All digital and printed collateral were developed in tandem to match the modern new look and to ensure brand consistency.
To amplify engagement, Leap Tie contacted a well-known local choir who agreed to donate their time to attend the event, perform and lead all the attendees in song. This took the pressure away from grieving attendees who previously may have felt obligated to participate. Instead, grieving family members could simply enjoy the ceremony and remember their loved ones.
A community-focused event is a great way for Advance Planners and Funeral Directors to check up on families they served in the past. This personal touch is proven to be a powerful sales tool in opening communication with past-served families and establish new relationships with extended family.

SOLUTION

After conducting Market 360, key market advantages were identified, the market area was redefined, and specific strategies were launched.

SOLUTION

Monitored sales process, provided recommendations, and redesigned package presentation.

SOLUTION

Leap Tie recommended Pipkin-Braswell align themselves with a cause that was close to their community’s heart: suicide prevention. Since 1993, the suicide rate of African-American children between the ages of 5 and 11 has doubled. Additionally, suicide had risen to the third leading cause of death for African-American males ages 10 to 24, according to the Centers for Disease Control and Prevention.

We helped the Pipkin-Braswell team organize a town hall event to educate Denver families about these alarming statistics and spark ideas for change. To maximize impact, we targeted local influencers, including church leaders and school officials. The event was also promoted through traditional advertising and on Pipkin Braswell’s Facebook page.

SOLUTION

With no current pre-need lead generation strategy in-place, Leap Tie began designing and developing a user-friendly website with educational landing pages which explained the benefits of pre-planning and utilized online lead forms. The website development included a robust SEO strategy to increase organic rankings on search engines when individuals would search for at-need or pre-need providers within the death care profession.
In order to maximize opportunity and continue growing market share, Leap Tie began analyzing and researching the strongest media tactics with the most efficient costs as well as producing the best ROI. Our team concluded that paid social media advertising would capture our target audience’s attention of African American adults 50+.

SOLUTION

Create sales presentation tool which outlines the cost comparisons for families considering ground burial vs mausoleum entombment.

SOLUTION

Leap Tie worked with the owner to identify key priorities of items they have wanted for some time. Each item was researched, developed, and produced through a virtual approval process.

SOLUTION

Create unique integrated campaign including; print ads, direct mail, seminars and website.

SOLUTION

Leap Tie researched the competitive advantages Groce had in their market area and identified locations as one of the main areas they offered the best choice to families. Leap Tie built a clear plan to elevate their brand and increase a families perception of their facilities.

SOLUTION

Provide the sales staff with a compelling sales tool to present to families visiting the property. In addition to the property map and highlights, also provide insight on memorialization options. Map can be easily updated when new features are added to property. This map and property overview also serve as a functional reference for those looking at the property for the first time.